We partnered with the company to develop a U.S. brand strategy that differentiates Veuve Clicquot and their premium champagne, La Grande Dame, for luxury consumers.

​

We created a new communications and strategic platform relevant to the U.S. market, translating their global strategy while highlighting the House’s solaire culture. This culture expresses one of Madame Clicquot’s convictions: each new day opens new paths to build a brighter future for a new audience. Our strategy served as the framework for their 250th-anniversary creative and brand activations.

​

CREDITS:
Client: Moet Hennessy

Creative Agency: BETC Etoile Rouge

Strategic Agency: Badger Agency
Consultancy: Studio Noepé

Production: Birth 

Photographer: Tyler Mitchell

Director: Jan Gleie

Role: Creative Strategist + Senior Copywriter