Digitas approached Wyng to help bring their #SkyMilesLife campaign to life. The brand aimed to launch the first travel search engine fueled by Instagram to inspire SkyMiles members and infuse meaning into Delta’s loyalty program. Wyng developed a custom UGC search engine and Instagram aggregator for Delta.

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Motivated by ads onboard every flight and a targeted media campaign across Instagram and Facebook, SkyMiles members shared over 30,000 photos, transforming the Delta SkyMiles program into more than just flight miles and points; it became a meaningful community of fellow travelers connecting and sharing experiences.

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AWARDS:

Webby Honoree, 
Gold & Silver Regional Addy
 

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CREDITS:

Client: Digitas and Delta

Agency / Company: Wyng

Role: Creative Strategist and Content Director