Clairol came to us in need of a makeover. As a heritage brand in the hair color space, they aimed to position themselves as a challenger and reclaim their roots as a brand that stands for cheeky hair expression, where anyone can find the color they want to be.

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We created a new look and sound for the brand, launching a cross-platform hair color renaissance across TV, OLV, social media, and PR to bring the new Clairol to life. From influencer-led social activations and challenges to cheeky, visually playful OLV ads, every element of our campaign aimed to invite people into the world of Clairol by emotionally connecting with them through bold visuals, personality, and stunning hair color transformations.

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CREDITS:

Client: Clairol
Agency: Badger Agency
Director: Netti Hurley
Production Company: Stink Films
Director of Photography: Corey Waters
Editorial: Armen Harootun
Photography: Felicity Ingram and Christine Hahn
Music: Yessian 
Mix: Evan Mangiamele / Heard City
Role: Creative Director