CALIA turned to us to help redefine their brand after pivoting from their previous celebrity ambassador. They needed a campaign that signaled a new era for the fitness and lifestyle brand—one that spoke to harnessing the power of fitness to become your best self, no matter where you are in your journey.

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We created #AlwaysForward, our F/W 2022 campaign, to show brand loyalists and new consumers that CALIA is the athleisure brand that fits your life. It is the brand that moves with you. No matter who you are or where you go, CALIA offers the performance, comfort, quality, and style to effortlessly integrate into your life, helping you look and feel confident both inside and out.

 

CREDITS:

Client: CALIA (Dick's Sporting Goods)
Agency: Badger Agency
Director and Photographer: Leonn Ward
Production Company: RSA
Director of Photography: Ben Carey
Editorial: Chrissy Rabe
Mix: Evan Mangiamele / Heard City
Music: Dolce LDN
Color: Alex Bickel + Color Collective
Role: Creative and Music Director